What is “noise?”

It’s the constant stream of good, bad, and indifferent thoughts and ideas from every stock market talking head and pundit. Combined it becomes an endless supply of noise – like white noise when the cable went out (for those of you in your 20s you might not know what I’m referring to).

Our job is to filter out that noise. We’re here to take the worry out of investing. Whether markets are making new highs, crashing back down, or resembling a roller coaster ride of ups and downs like we’ve seen over the last month plus, the key is to focus on your personal financial goals. Don’t let the noise derail you; don’t let the noise derail your personal financial goals. The noise doesn’t know you and it doesn’t know your financial situation, either.